Visitor Type     Description   Impressions "Impressions" is defined as the total number of page views your site receives. At vioClicks™ we calculate impressions by adding the total number of unique visitors + reloads + hourly returns + daily returns to your site. Unique Unique visitors are Internet surfers who have either never visited your site before, or surfers who have not visited your site in the last 24 hours. Reload Visitors to your site are categorized as "reloads" when they visit your page more than once in a 5 minute period. Hourly Return Visitors are considered as Hourly Returns if they visit your site and then come back anywhere from 5 minutes to 1 hour later. Daily Return Daily returns are visitors who come back between 1 hour and 24 hours after visiting your site the first time. This type of traffic is very similar to Hourly Returns, but will tell you that surfers typically wait at least a few hours before they return.

Type     Description   Cur Current stats. This represents the latest real time statistics that your site has already recorded for the day up to that time. For Forecasted stats. This figure is calculated based on the figures you have recorded up to the moment of running your report and the amount of time remaining in the current day and reflects the number of hits your site should receive by the end of the day based on the traffic that's already been recorded. Avg Average stats. The amount of traffic your site usually gets on a given day which will allow you to see if your traffic, on average, is up or down based on your previous traffic history.